Leading the Charge

During a year of epic change and uncertainty, Beanstalk signed new prominent clients, brokered new innovative partnerships and successfully maintained its strong culture of collaboration and client service. 

In 2020, on behalf of its clients, Beanstalk generated $8.1 billion in retail sales globally, driven by industry-leading licensing programs with on-trend products that met consumer demand. 

New Client Wins Deepen and Expand Expertise 

Beanstalk welcomed several exciting food and restaurant clients including the Kellogg's portfolio of breakfast and snack brands, Dole, Perkins and Huddle House Restaurants. These clients have identified licensing as a key pillar as in integral part of their overall marketing strategies to help expand their brands' presence in the marketplace and provide consumers with products that feed from key trends that are showing up in consumer's kitchens today. 

Over the past several years, health and wellness has become a major priority for consumers, with an increased focus on foods to support a healthier lifestyle. At the same time, consumers still seek that occasional indulgent treat or comfort food. Beanstalk's newest food and restaurant clients are well-positioned to support these trends. 

For Kellogg's, Beanstalk is developing licensing strategies to extend into new food and beverage categories that further the company's vision of creating better days and a place at the table for everyone. Beanstalk will develop licensing programs for Kellogg's portfolio of brands 

including Kellogg's, Pringles, Special K, MorningStar Farms and Bear Naked, among others, by extending into categories and products that give families new occasions to enjoy their favorite breakfast and snack brands. 

To find out more about Beanstalk, read the Aug. 2021 issue of License Global today!